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Industry Insights

5 top tips to create the best portfolio

Every UX designer needs a portfolio.

Don’t underestimate the value of having a strong UX design portfolio in securing that first-round interview. It’s so important to create an impressive portfolio that showcases you.  Employers want to see your talent when interviewing for creative roles. By having a comprehensive portfolio, you can prove your worth. Your creativity and uniqueness, your design ability and talent, and your personality are all vital attributes that you want to show to prospective employers. Create a portfolio that stands out from the crowd and that is easy to navigate and review.

Here are some top tips that you can follow to make your portfolio more effective and attract more attention.

1. Focus on important projects only

Include your best projects in your portfolio. Three to five projects presented in detail are best. Remember to include projects that are relevant to your potential employer’s field and industry.

2. Describe your process

Don’t just add your final images – explain your design process and your journey. Make your portfolio become your storybook. Focus on the HOW and WHY – how you design things and why you design them. Detail the problems you encountered and how you solved them. Show where you have added value because of your design.


3. Case Study

Take at least one project and expand on it as a case study. Do an end-to-end walkthrough –

  • What was the brief?
  • What was your role in the project?
  • Who were the target users?
  • What were the pain points?
  • Tell your design process – user research, personas, user flows, journey maps
  • Challenges and resolutions- highlight your problem-solving ability
  • Results and impact on the business
  • Learnings from the project

4. Easy navigation

Efficient navigation makes your portfolio easy to review. Challenging navigation will annoy the reviewer no matter how impressive your work is. Make it as easy as possible for the reviewer to look at your portfolio and immediately see all sections and details without having to go into the details of each section.

5. Updated and Online

It is so important to keep your portfolio up to date with your most recent work and projects. This shows your progression as a designer. Having your portfolio online helps you to build a vital online presence. An online portfolio looks more professional and provides easier navigation of the content.

And of course, don’t forget to include a Home/Landing page, an About me page, and a Contact page.

If you want to find out more about the available UX Design jobs, please get in touch. You can contact our specialist recruiter Elisa Cullen by InMail or at [email protected].

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