A well-crafted LinkedIn profile can be a powerful tool in your job hunt. In today’s competitive job market, it’s essential to stand out and make a strong first impression on potential employers or recruiters. Job hunting often places such a focus on your CV, that you almost forget other tools at your disposal to help get a job. Many don’t realise that your LinkedIn profile is just as important as a CV in helping you get a job or being found by a recruiter!
-Profile Picture – A high-quality, professional-looking profile photo. Dress appropriately with a neutral background.
-Your Headline – Keep it short and sweet, but informative. This is the first thing a recruiter will read about you.
-Your Summary – This must be engaging and compelling to hook the reader to want to learn more about you. It should be a snapshot of your career, achievements, aspirations, and expertise. Use keywords that are relevant to your industry. Display genuine passion and use this space to build your own brand.
-Switch ‘Creator Mode’ on – This opens many advanced features to you such as ‘followers’, ‘#talks about’, a custom website link, access to extra analytics, and moves the ‘Featured’ section higher in your profile.
-Open to Work – LinkedIn has profile settings where you’re able to highlight the fact that you’re “Open to Work” and you can even show recruiters what jobs you’d be interested in. And don’t panic, this feature won’t announce your change in status publicly to your current colleagues or boss. You can be “Open to Work” privately so only recruiters who have LinkedIn recruiter (nearly all recruiters use this tool) can see you’re open to work! This is a crucial step, as this is one of the first filters many recruiters use when looking for candidates.
-Customised URL -Personalize your LinkedIn URL to make it more professional and easier to share. Ideally, it should include your name.
The Finer Details:
Work Experience: List your work experience chronologically, including your responsibilities and achievements. Use action verbs and quantify your accomplishments whenever possible. This provides a clear picture to the reader of your contributions and capabilities. Give a summary of what each of your roles entailed and it’s most important to include the technologies used in that job so the reader has a full picture of your experience.
Make sure the company name is visible and state if it was a contract or full-time position. This is important as it flags whether you may be open to contract positions and also will explain short stints of work in different companies.